While we’re using search marketing to bring the advertiser to the interested query at ICMediaDirect.com our iconic locale, the Empire State Building, brings the outlandish to our doorstep. It wasn’t a man in an ape suit that startled me at lunchtime two Fridays ago, but a handful of “wack pack†wannabes milling through the lobby screaming “Baba Booey!†instead. It had been Howard Stern’s final broadcast on “terrestrial†radio and there was a nearby parade, of sorts, to celebrate. The King Of All Media was calling it a day and marching off into an embarrassingly rich sunset. This KOAM is being compensated for his past “terrestrial†excellence in a new medium that doesn’t need him – well, not at half a billion dollars, anyway.
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