Does Size Matter? What About Your Email List?

The question of the day is... "Does size really matter?" In my profession this is perhaps the most commonly asked question. Why? Well, it's because many people refer to me as, "The List Builder Guy". And seeing I help people build huge, opt- in email lists, people often ask my opinion on this matter. The funny thing though is that they almost always assume what my answer will be. Before I share my answer, let's do a little multiple choice quiz. What do you think? Does size really matter? A: Yes B: No C: Depends D: All of the above At first glance the answer may seem quite obvious. Yes, it does matter. But that is not a complete answer. Because if you were to answer B: No, or C: Depends, you'd also be right. Therefore, the most correct answer is D: All of the above. L View the rest of this article