When selling your services, wouldn't it be great if you could get to a "yes" quicker? So how do you do that? There are several ways to do this. There are some low leverage but important strategies and there are some extremely high leverage strategies. Some low leverage but important strategies to use are as follows: - Make it very clear in all your marketing materials who you serve, what problems you solve and what results you deliver. Chances are the people who contact you will be "pre-qualified" and will be in your target market and will have problems you can solve. - Have testimonials in all your marketing materials which show results your clients have achieved from working with you. These testimonials will help you speed through the credibility part of the sales View the rest of this article
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