Thursday, August 16, 2007

Demand for Mystery Shoppers

Businesses know that in order to provide the best customer service possible, they need feedback from their customers on whether or not they are doing things to the customer’s satisfaction. The problem is many customers don’t always comment on how their visit to a place of business went, especially if it was a negative outcome.

Statistics show that on average two out of three people who stop doing business with a company do so because of bad customer service (Source: abc News Online) Many times these people won’t actually give feedback to the company. Instead they never return to that particular business again and spread word to friends and family about the service they experienced.

This is why the need for mystery shoppers is strong because it’s View the rest of this article


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